Monday, December 10, 2012
It's almost ready!
That's Ki at her office desk, going over the blue line proofs for very first issue of Flea Market Style Weddings!
The blue lines are an important step in the proofing process. There are three sets: one for Ki, one for Art Director Stacey Willey, and one for editor Christine Hofmann-Bourque. Stacey also receives a set of color Cromalin proofs, but those come before the blue lines!
All three proof for their specific content. Ki and Christine check for style, spelling, grammar and facts. Stacey goes through the Cromalins to check image color. She is on a quick turnaround with those; she gets 6 hours with them before they have to be Fed Ex-ed back to the publisher! When the blue lines arrive a few days later, she checks for design problems. Is the text that is printed over photos legible? Are the typography colors strong enough? Are any folios missing? How do the page bleeds look?
Once the proofs are read, the printer sends the files, via an FTP site, and all the changes are made. It takes about two days by the time it's all finished!
And it takes you one step closer to having the finished product in your hands!
That should be January sometime!
We can't wait!